WE DO HAPPENINGS ONLINE

We’re a full service digital agency with a difference. We tell stories that gather people around live, scheduled moments on the web. We call these moments “happenings” online.

Our happenings help brands to reach, engage and influence bigger and more relevant audiences in realtime. Here’s some of our work.

Ask Schuman Live tweet chat

HAPPENINGS ON TWITTER

We proved that a tweet chat with Robert Schuman, the “Father of Europe” who’s been dead for 52 years, can engage more people than most live chats do with living politicians. We conceived Westartup’s first live happening on Twitter and a fashion blogger’s live chat at #FixMyScarf. And 100 years after the start of WWI, we live tweeted the moment Gavrilo Princip’s gun was taken by a big red balloon. Our live Twitter happenings convert followers into communities and customers.
Richard Medic jumps from Mostar bridge for the recognition of the word 'subsidiarity'

EUROPEAN UNION HAPPENINGS

Back in 2008 we created “Subsidiarity Man“, an unlikely daredevil superhero who convinced dozens of dictionaries to recognise one of the clumsiest words in the Lisbon Treaty. We developed the European Commission’s strategy to turn European Job Days into happenings online, and have helped EURES and Eurodesk to build thriving social communities. Now we’re building Europe’s new community for adult learning professionals, one happening at a time.
No Pants Subway Ride Brussels

BRINGING “NO PANTS” ONLINE

Six days before it happened in cities worldwide, we decided to host the No Pants Subway Ride in Brussels so we could bring it online in realtime. The happening gathered over 5,000 “virtual riders” around a live social stream that followed our sans-pants shenanigans on the metro. What started out as an invitation to a few colleagues made national headlines and sparked a community of fun that grows to this day.
Langerman Diamonds Pink Valentine happening

A DIAMOND SALE WITH A TWIST

We hosted a live sale happening for Langerman Diamonds, for the last 50 years the world’s foremost merchant of colour diamonds. Starting at US $50,000, we mischievously increased the price of the “Pink Valentine” diamond every time it was shared on Facebook. The 7-day happening pushed the price up to $129,000, generating more traffic and online buzz than any other sale in the company’s history.
Hooding on Abbey Road

HAPPENINGS LAB

We love telling stories in ways that have never been done before. For A hooding on Abbey Road, we used the public webcam at London’s famous crossing to thumb our noses at prostate cancer. We organised Facebook’s first “hashmob” to gather Bosnian protesters around a hashtag. And we hosted the first Bubble Darts Championship of the World, just for the hell of it. The Lab is where we test, fail and learn quickly on a shoestring budget.
Soonfeed takes you to a live happening online

SOONFEED

Soonfeed is the world’s first timeline of what’s happening soon online, a bit like a TV guide for the web. After years of iterating the concept we’ve developed a soonfeed widget with co-founders Klika.ba. Publishers can embed the (free) widget on any website and announce scheduled happenings before they go online. Users discover and “Join” for an alert as the happening starts. Contact us to add a soonfeed to your site today!

how we do it

We combine digital strategies, new technologies, content marketing and community management in a meticulously managed, full service mix. Our methodology is unique. And it works.

  • Strategy

  • We create a strategy

    Tell us your objectives. We’ll find a way to turn your brand, event, campaign or idea into happenings online.

  • Technology

  • We use new technologies

    We develop customised landing pages for happenings on your website, a dedicated site or social media.

  • Marketing

  • We market your story

    We market your story beforetime. We engage your audience in realtime. We optimise your content aftertime.

  • Community

  • We build and engage a community

    We gather crowds around your happenings and show you how to turn target audiences into communities.

WHO WE ARE

Our Chief of Happenings created his first happening while interning at Melbourne radio RRR back in 1987, when he hijacked Studio Two to impersonate a kookaburra. Twenty years later he brought a happening to the web, posting live updates from the ambulance after a record (and back) breaking bridge jump.

 

By 2012, he’d decided to bring people around happenings online for a living. We’ve since evolved into a team based mostly in Brussels and Mostar, working with brands and agencies in Europe, the US and Australia.

 

This is how we look as pencil drawings.

  • Richard Medic as pencil drawing

    Richard Medic
    Chief of Happenings

  • Loic Dubois as pencil drawing

    Loïc Dubois
    Content

  • Timoer Fadeev as pencil drawing

    Timoer Fadeev
    Communities

  • Malgorzata Kucinska as pencil drawing

    Malgorzata Kucinska
    Events

  • Dusan Jakovljevic as pencil drawing

    Dusan Jakovljevic
    Marketing

  • Kevin Van Lierde as pencil drawing

    Kevin Van Lierde
    Multimedia

MAKE YOURS A HAPPENING ONLINE

Amazing things can happen when stories gather crowds in realtime. To discover how a happening could bring your story to the world, say hello to Richard Medic, our founder and Chief of Happenings.

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