Imagine if you could gather online crowds around live moments of scandal and horror. Because that’s what a website publisher could do with a soonfeed widget.
In 1949, 3-year old Kathy Fiscus fell into a well in California. In the 49 hours that followed, 5,000 citizens headed to the well. Not to help, but to watch.
In 1987, baby Jessica McClure fell into a well in Texas. On that occasion, millions of Americans watched the rescue thanks to CNN, the country’s first 24-hour news network.
Today, when someone falls down a well, falls on the red carpet or falls from public grace, the internet brings it to the world. “Rubbernecking” has never been so easy to traffic.