We’re a full service digital agency with a difference. We tell stories that gather people around live, scheduled moments on the web. We call these moments “happenings” online.

Our happenings help brands to reach, engage and influence bigger and more relevant audiences in realtime. Here are some of our campaigns.

Ask Schuman Live tweet chat


We proved that a tweet chat with Robert Schuman, the “Father of Europe” who’s been dead for 52 years, can engage more people than most live chats do with living politicians. We conceived Westartup’s first live happening on Twitter and a fashion blogger’s live chat at #FixMyScarf. And 100 years after the start of WWI, we live tweeted the moment Gavrilo Princip’s gun was taken by a big red balloon. Our live Twitter happenings convert followers into communities and customers.
Richard Medic jumps from Mostar bridge for the recognition of the word 'subsidiarity'


Back in 2008 we created “Subsidiarity Man“, an unlikely daredevil superhero who convinced dozens of dictionaries to recognise one of the clumsiest words in the Lisbon Treaty. We developed the European Commission’s strategy to turn European Job Days into happenings online, and have helped EURES and Eurodesk to build thriving social communities. Now we’re building Europe’s new community for adult learning professionals, one happening at a time.
No Pants Subway Ride Brussels


Six days before it happened in cities worldwide, we decided to host the No Pants Subway Ride in Brussels so we could bring it online in realtime. The happening gathered over 5,000 “virtual riders” around a live social stream that followed our sans-pants shenanigans on the metro. What started out as an invitation to a few colleagues made national headlines and sparked a community of fun that grows to this day.
Langerman Diamonds Pink Valentine happening


We hosted a live sale happening for Langerman Diamonds, for the last 50 years the world’s foremost merchant of colour diamonds. Starting at US $50,000, we mischievously increased the price of the “Pink Valentine” diamond every time it was shared on Facebook. The 7-day happening pushed the price up to $129,000, generating more traffic and online buzz than any other sale in the company’s history.
Hooding on Abbey Road


We love telling stories in ways that have never been done before. For A hooding on Abbey Road, we used the public webcam at London’s famous crossing to thumb our noses at prostate cancer. We organised Facebook’s first “hashmob” to gather Bosnian protesters around a hashtag. And we hosted the first Bubble Darts Championship of the World, just for the hell of it. The Lab is where we test, fail and learn quickly on a shoestring budget.
Soonfeed takes you to a live happening online


Soonfeed is the world’s first timeline of what’s happening soon online, a bit like a TV guide for the web. After years of iterating the concept we’ve developed a soonfeed widget with co-founders Klika.ba. Publishers can embed the (free) widget on any website and announce scheduled happenings before they go online. Users discover and “Join” for an alert as the happening starts. Contact us to add a soonfeed to your site today!

how we do it

We combine digital strategies, new technologies, content marketing and community management in a meticulously managed, full service mix. Our campaign methodology is unique. And it works.

  • Strategy

  • We create a strategy

    We develop ideas and a strategy to turn your event, launch, content or idea into a happening campaign.

  • Technology

  • We use new technologies

    We embed and curate a soonfeed on your website, so users discover and get alerts to your happenings online.

  • Marketing

  • We market your story

    We tell your story with social media and digital marketing.The campaign arcs with a live happening online.

  • Community

  • We build and engage a community

    We build a following for every campaign. Then we convert your audience into communities and customers.


Our Chief of Happenings created his first happening back in 1987. At Melbourne’s radio RRR, the teenage intern hijacked Studio Two to impersonate a kookaburra. Twenty years later he brought a happening to the web, posting live updates from the ambulance after a record (and back) breaking bridge jump.


By 2012, he’d decided to bring people around happenings online for a living. We’ve since evolved into a team based mostly in Brussels and Mostar, working with brands and agencies in Europe, the US and Australia.


This is how we look as pencil drawings.

  • Richard Medic as pencil drawing

    Richard Medic
    Chief of Happenings

  • Loic Dubois as pencil drawing

    Loïc Dubois

  • Timoer Fadeev as pencil drawing

    Timoer Fadeev

  • Malgorzata Kucinska as pencil drawing

    Malgorzata Kucinska

  • Dusan Jakovljevic as pencil drawing

    Dusan Jakovljevic

  • Kevin Van Lierde as pencil drawing

    Kevin Van Lierde


Amazing things can happen when stories gather crowds in realtime. To discover how a happening could bring your story to the world, say hello to Richard Medic, our founder and Chief of Happenings.

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