WE CREATE HAPPENINGS ONLINE

We’re a digital agency with a difference. We love to gather crowds around live, scheduled content on the web. We call these moments “happenings” online.

Our happenings help you reach, engage and influence bigger and more relevant audiences in realtime.

We’re really good at what we do. Here are some of our projects.

Ask Schuman Live tweet chat

HAPPENINGS ON SOCIAL MEDIA

We produce and promote live streams, live chats, live tweets, live blogs, PR launches and more on Facebook, Twitter, Instagram, YouTube, Snapchat and LinkedIn. We grow communities, engagement and influence with marketing campaigns that tell a story “beforetime”, and gather a crowd in realtime. We’ve proven that a Twitter chat with Robert Schuman, the late “Father of Europe”, attracts a livelier discussion than many live chats with politicians who aren’t dead.

HAPPENINGS FOR EUROPE

We created “The Europe Song”, a strange little tune that’s poised to become a new soundtrack for Europe. We hosted “Best Volunteer Ever” to bring a whole new audience to the European Voluntary Service, and we helped bring the European Job Days online. We’ve grown communities and hosted live campaigns for projects like EPALE, the New Narrative for Europe and our curated soonfeed for Europeans. We’re bringing ROI joy to our European Union clients, one live happening at a time.

HAPPENINGS FOR CHANGE

Back in 2008 we created Subsidiarity Man, the unlikely superhero who convinced dozens of dictionaries to recognise the clumsiest word in the EU’s Lisbon Treaty. We organised Facebook’s first “hashmob” to animate Bosnian protesters around a hashtag. And we hosted 50 Days of Spin in the lead up to the COP21 talks in Paris, gathering stakeholders around climate action in glorious, spin-free realtime. Amazing things can happen when we gather crowds online.

A DIAMOND SALE WITH A TWIST

We hosted a live sale happening for Langerman Diamonds, for the last 50 years the world’s foremost merchant of colour diamonds. Starting at US $50,000, we mischievously increased the price of the “Pink Valentine” diamond every time it was shared on Facebook. The 7-day happening pushed the price up to $129,000, generating more traffic and online buzz than any other sale in the company’s history.
No Pants Subway Ride Brussels

HAPPENINGS LAB

The Lab is where we test, measure and learn quickly (aka “Lean” principles). For A hooding on Abbey Road, the public webcam at London’s famous crossing helped us thumb our noses at prostate cancer. We brought the No Pants Subway Ride to Brussels and live online for the first time. We live tweeted the moment Gavrilo Princip’s gun was taken by a big red balloon, instead of starting WW1. And we created the first Bubble Darts Championship of the World just to test out a live streaming app.

SOONFEED

Founded by Richard Medic and Klika.ba software developers, Soonfeed is the world’s first timeline of what’s happening soon on the web, like a TV guide for the 21st century. Discover and “Join” live happenings to get an alert as it starts. Publishers: Embed the (free) soonfeed widget on any website to gather crowds around your live content, or let us curate a soonfeed for you on any theme or event. Contact us to learn how Soonfeed can help you turn live content into happenings that people want to be at.

how we do it

We combine digital strategies, new technologies, content marketing and community management in a meticulously managed, full service mix.

Our campaign methodology is unique. And it works.

  • Strategy

  • We create a strategy

    We develop ideas and a strategy to turn your event, launch, content or idea into a happeningo campaign.

  • Technology

  • We use new technologies

    We set up and curate a soonfeed so your community can discover and get alerts to your happenings online.

  • Marketing

  • We market your story

    We tell your story with a content marketing campaign that climaxes with your live happening online.

  • Community

  • We build and engage a community

    We build a social following for every campaign. Then we convert followers into communities and customers.

WHO WE ARE

Richard Medic created his first live happening back in 1987, when as a teenage intern at Melbourne radio RRR he hijacked Studio 2 to impersonate a kookaburra.

In 2012, Richard founded happeningo campaign agency and Soonfeed media as a way to gather crowds around happenings online. Now we’re a team of digital communicators based in Brussels and Mostar, working with brands, agencies and partners around Europe and the world.

This is how we look as digitally enhanced drawings.

  • Richard
    Founder & CoH

  • Marko
    Content Manager

  • Timoer
    Community Manager

  • Ana
    Soonfeed Curator

  • Leo
    Soonfeed Curator

MAKE YOURS A HAPPENING ONLINE

Amazing things can happen when crowds gather online.

To discover how we can do wonders for your digital communications and campaigns, say hello to our Chief of Happenings, Richard Medic.

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