We’re a digital agency with a difference. We love to gather crowds around live, scheduled content on the web. We call these moments “happenings” online.

Our happenings help you reach, engage and influence bigger and more relevant audiences in realtime.

We’re really good at what we do. Here are some of our projects.

Ask Schuman Live tweet chat


We produce and promote live streams, live chats, live tweets, live blogs, PR launches and more on Facebook, Twitter, Instagram, YouTube, Snapchat and LinkedIn. We grow communities, engagement and influence with marketing campaigns that tell a story “beforetime”, and gather a crowd in realtime. We’ve proven that a Twitter chat with Robert Schuman, the late “Father of Europe”, attracts a livelier discussion than many live chats with politicians who aren’t dead.


We created “The Europe Song”, a strange little tune that somehow became a new soundtrack for Europe. We hosted “Best Volunteer Ever” to bring a whole new audience to the European Voluntary Service, and we helped bring the European Job Days online. We’ve grown communities and run campaigns for projects like EPALE, the New Narrative for Europe and our curated soonfeed for Europeans. We’re bringing ROI joy to our European Union clients, one live happening at a time.


Back in 2008 we created Subsidiarity Man (an alias since taken over by others), the unlikely superhero who convinced dozens of dictionaries to recognise the clumsiest word in the EU’s Lisbon Treaty. We organised Facebook’s first “hashmob” to animate Bosnian protesters around a hashtag. And we hosted 50 Days of Spin for the COP21 talks in Paris, gathering stakeholders around climate action in glorious, spin-free realtime. Amazing things can happen when we gather crowds online.


We hosted a live sale happening for Langerman Diamonds, for the last 50 years the world’s foremost merchant of colour diamonds. Starting at US $50,000, we mischievously increased the price of the “Pink Valentine” diamond every time it was shared on Facebook. The 7-day happening pushed the price up to $129,000, generating more traffic and online buzz than any other sale in the company’s history.
No Pants Subway Ride Brussels


The Lab is where we test, measure and learn quickly (aka “Lean” principles). For A hooding on Abbey Road, the public webcam at London’s famous crossing helped us thumb our noses at prostate cancer. We brought the No Pants Subway Ride to Brussels and live online for the first time. We live tweeted the moment Gavrilo Princip’s gun was taken by a big red balloon, instead of starting WW1. And we created the first Bubble Darts Championship of the World just to test out a live streaming app.


Founded by Richard Medic and Klika.ba software developers, Soonfeed is the world’s first timeline of what’s happening soon on the web, like a TV guide for the 21st century. Discover and “Join” live happenings for realtime alerts. Publishers: Embed the (free) soonfeed widget on any website to gather crowds around your live content, or let us curate a soonfeed for you on any theme or event. Contact us to learn how Soonfeed can gather crowds around your most important moments.

how we do it

We combine digital strategies, new technologies, content marketing and community management in a meticulously managed, full service mix.

Our campaign methodology is unique. And it works.

  • Strategy

  • We create a strategy

    We develop ideas and a strategy to turn your event, launch, content or idea into a happeningo campaign.

  • Technology

  • We use new technologies

    We set up and curate a soonfeed so your community can discover and get alerts to your happenings online.

  • Marketing

  • We market your story

    We tell your story with a content marketing campaign that climaxes with your live happening online.

  • Community

  • We build and engage a community

    We build a social following for every campaign. Then we convert followers into communities and customers.


Richard Medic created his first live happening back in 1987, when as a teenage intern at Melbourne radio RRR he hijacked Studio 2 to impersonate a kookaburra.

In 2012, Richard founded happeningo campaign agency and Soonfeed media as a way to gather crowds around happenings online. Now we’re a team of digital communicators based in Brussels and Mostar, working with brands, agencies and partners around Europe and the world.

This is how we look as digitally enhanced drawings.

  • Richard
    Founder & CoH

  • Marko
    Content Manager

  • Timoer
    Community Manager

  • Ana
    Soonfeed Curator

  • Mateo
    Soonfeed Curator


Amazing things can happen when crowds gather online.

To discover how we can do wonders for your digital communications and campaigns, say hello to our Chief of Happenings, Richard Medic.

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