We’re a campaign agency with a difference. We tell stories that gather people around live, scheduled content on the web. We call these moments “happenings” online.

Our happenings help you to reach, engage and influence bigger and more relevant audiences in realtime.

Here are some of our campaigns.

Ask Schuman Live tweet chat


We host Facebook and Periscope live streams, tweet chats, live blogs and more on just about any social network. We grow communities, engagement and influence on social media with live content and “beforetime” marketing campaigns. We’ve even proven that a Twitter chat with Robert Schuman, the late “Father of Europe” who’s been dead for over 50 years, attracts a livelier discussion than most live chats with politicians who aren’t dead.


We’re launching “The Europe Song”, a strange little tune that’s taken 22 years to complete (stay tuned). We hosted “Best Volunteer Ever” to bring a whole new audience to the European Voluntary Service, and we helped bring the European Job Days online. Now we’re growing communities and hosting live campaigns for projects like EPALE and the New Narrative for Europe. We’re working wonders for our European Union clients, one live happening at a time.


Back in 2008 we created Subsidiarity Man, the unlikely superhero who convinced dozens of dictionaries to recognise the clumsiest word in the EU’s Lisbon Treaty. We organised Facebook’s first “hashmob” to animate Bosnian protesters around a hashtag. And we hosted 50 Days of Spin in the lead up to the COP21 talks in Paris, gathering stakeholders around climate action in glorious, spin-free realtime. Amazing things can happen when crowds gather online.


We hosted a live sale happening for Langerman Diamonds, for the last 50 years the world’s foremost merchant of colour diamonds. Starting at US $50,000, we mischievously increased the price of the “Pink Valentine” diamond every time it was shared on Facebook. The 7-day happening pushed the price up to $129,000, generating more traffic and online buzz than any other sale in the company’s history.
No Pants Subway Ride Brussels


The Lab is where we test, fail and learn quickly. For A hooding on Abbey Road, the public webcam at London’s famous crossing helped us thumb our noses at prostate cancer. Our live stream of the No Pants Subway Ride in Brussels generated international media coverage. We live tweeted the moment that Gavrilo Princip’s gun was taken by a big red balloon. And we created the first Bubble Darts Championship of the World, just for the hell of it.


Co-founded by our Chief of Happenings and Klika.ba software developers, Soonfeed is the world’s first timeline of what’s happening soon on the web, like a TV guide for the 21st century. Users discover and “Join” happenings to receive an alert as it starts. Publishers embed the (free) soonfeed widget on any website to announce and promote happenings before they go live. We also curate and market soonfeeds on any theme or event. Contact us to add real value to your website!

how we do it

We combine digital strategies, new technologies, content marketing and community management in a meticulously managed, full service mix.

Our campaign methodology is unique. And it works.

  • Strategy

  • We create a strategy

    We develop ideas and a strategy to turn your event, launch, content or idea into a happeningo campaign.

  • Technology

  • We use new technologies

    We set up and curate a soonfeed so your community can discover and get alerts to your happenings online.

  • Marketing

  • We market your story

    We tell your story with a content marketing campaign that climaxes with your live happening online.

  • Community

  • We build and engage a community

    We build a social following for every campaign. Then we convert followers into communities and customers.


Richard Medic created his first live happening back in 1987, when as a teenage intern at Melbourne radio RRR he hijacked Studio 2 to impersonate a kookaburra.

In 2012, Richard founded happeningo campaign agency and Soonfeed media as a way to gather crowds around happenings online. Now we’re a team of live content specialists based in Brussels and Mostar, working with brands, agencies and partners around Europe and the world.

This is how we look as pencil drawings.

  • Richard
    Founder & CoH

  • Marko
    Content Manager

  • Timoer
    Community Manager

  • Leo

  • Ana
    Soonfeed Curator

  • Zig
    Soonfeed Curator


Amazing things can happen when crowds gather online.

To discover how we can do wonders for your campaign, say hello to our Chief of Happenings, Richard Medic.

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