The European Commission asked us to produce a 4-minute video that brought a “New Narrative for Europe” to people with no interest in the EU. We created “The Europe Song”, a music video published on EU Tube with no promo/ad budget. With help from the Soonfeedcommunity, our strange little tune has attracted an eclectic fanbase and positive media across Europe, making “The Europe Song” one of the EU’s unlikelier success stories.
A PINK DIAMOND SALE
We had already developed a new digital strategy and social media for Langerman Diamonds, the world’s biggest merchant of colour diamonds. Now we wanted to deliver a new kind of sales campaign. Starting at US $50,000, we increased the price of the “Pink Valentine” diamond every time it was shared on Facebook. The campaign pushed the price up to $129,000, generating more traffic and online buzz than any other sales campaign in the company’s 50-year history.
Our greatest successes typically start out as failures. That’s because we constantly test, measure and learn until we succeed. We’ve developed some valuable case studies and training resources along the way. We created the first Bubble Darts Championship of the World to test a live streaming app. We produced 50 days of spin to perfect a video editing technique. And we launched a big red balloon as part of a realtime masterclass in historical live tweeting.
We’ve built a large community of digital influencers who follow events, launches and other happenings in Europe before they happen. Today the Soonfeed community helps us to reach target audiences “beforetime”, so we can test our ideas and learn from the results. Soonfeed Media is our way of bringing traffic, discussion and positive sentiment to a story earlier. Contact Richard to learn more.