What if Gavrilo Princip had set off a balloon instead of WWI?
I was in Sarajevo today to rewrite history with a balloon. I'd dreamt about the happening last week. The dream featured a big...
The secret behind the most popular and boring live stream in the world
Why would 300 million otherwise reasonable people (this one included) watch a live stream of eagles nesting? Atop a Cottonwood tree in the town...
Soonfeed is dead. Long live Soonfeed!
Dear Soonfeeders, After two years of development, experimentation and learning, we've taken Soonfeed.com offline. Not because we don't believe in it anymore, but because...
5 ways to inflate your social share numbers. How far would you go?
Those numbers you see next to social share buttons in news articles and blog posts? They're misleading at best, and grossly inflated at...
You’re a realtime marketer, didn’t you know?
I got a taste for realtime marketing working in my father's bakery as a kid. On the days I helped out before school,...
Welcome, to the Bubble Darts Championship of the World
Please play this this while reading. The first Bubble Darts Championship of the World has unfolded before the watchful eye of a "Titanic" poster. The...
How we brought the No Pants Subway Ride to Brussels
It all started six days before the happening, with this email to colleagues at Betacowork. The first responders were Lucas and Manuel ("me +...
The 10 Greatest Happenings Online of 2013
What propels a live happening online into greatness? Buzz, impact, legacy? Yes, if this were a list of the most talked about, viewed or...
How to create happenings on Twitter
I was kindly invited to speak at the Brussels Twitter Festival. Here’s some of what I talked about, and some of what I didn’t. If...
The true story behind the Abbey Road “hooding”
Was it an abduction, a new internet craze or an ad for G-Star Raw? Here’s the real story of what we did at the famous Abbey Road crossing...