I’m probably not stupid. Ask me anything.

Eighteen months ago I kicked off my first blog post with: “The fact that no-one else is doing this means I’m pretty clever or very stupid. I guess it’s the latter unless I prove otherwise.” I’m yet to dismiss what I’m doing as stupid. Not just yet.


That’s why happeningo is not just a blog anymore. It’s a brand new digital agency and website, spawned from over three years of testing, failing and learning the craft of bringing happenings online. To think it all started as a way to explain a startup idea called Soonfeed.


This is an ongoing Q&A that I hope will explain just what it is we’re doing (and why I’ve not been blogging for a while). So, welcome to the new adventures of happeningo. Go ahead, ask me anything.


Richard Medic

What’s with the new site?

Around 18 months ago, happeningo started out as a blog and “lab” where I could experiment with live content and storytelling. As it dawned on me that I wanted to do happenings for a living, I started building a team, a methodology and “a digital agency with a difference”. We developed the website ourselves, by the way.


Who’s the site for?
Marketers, community managers and event planners.… brands, agencies and performers…. anyone who wants to tell a story that connects with the right audience at the right time.


What the hell is a “happening” online?
It might be a live stream, live blog, live chat, live tweets, hangout, webinar, launch, sale… any moment online that gathers people around a story in realtime. The best happenings are moments your audience would not want to miss.


Why do you call them “happenings”?
It started with the iteration of Soonfeed, a timeline of what’s happening soon on the web. I needed a term describing moments that gathered people around stories online. “Event” was too generic and suggested a longish timeframe. “Live content” was too markety. A “moment”, too fleeting. A “happening” was the only word that sat well with me. Yes, I’d need to reclaim the word from Allan Kaprow’s performance art of the 1950s, but hey, by adding an “o” I got the happeningo.com domain for just ten bucks. What started out as some educative marketing for a startup has evolved into a methodology, a digital agency and a linguistic hijacking.


Will you be blogging more regularly now?
No more lengthy silences. I promise. I’ll publish case studies of the happenings we create, rants and raves about stuff I care about, and how to’s for creating happenings online. We’ll also prepare a monthly mail of latest blog posts, tips for happening creators and some upcoming happenings you can join online. Sign up in the footer!


Why no comments section?
Around 95% of the comments on my original blog were spam. Almost all the conversations were happening on Twitter, LinkedIn and Google+. So I don’t see the point of a comments section.


What’s happening with Soonfeed?
It’s… happening. After years of iterating the soonfeed concept, we’re testing a widget that’s now live at Soonfeed.com. Publishers can embed a soonfeed on any website and announce scheduled happenings online. Users can discover and get an alert as the happening starts. It’s like a TV guide for moments on the web. If you’d like to try out the (free) widget, come say hello.


Have a question about the new happeningo? Ask me anything @happeningo.


Richard Medic is Chief of Happenings at happeningo and founder of Soonfeed.