Soonfeed is dead. Long live Soonfeed!

Dear Soonfeeders,


After two years of development, experimentation and learning, we’ve taken offline. Not because we don’t believe in it anymore, but because we believe in it so much.


So here’s what we’re doing.



Oh how I love the smell of statistical probability of failure in the morning.

A home for live happenings online


My super-deluxe team at (Brussels) has joined forces with the super-awesome tech team at (Sarajevo). Together we’re building a New Soonfeed, one you won’t be able to live without.


If that sounds a bit ambitious, consider this. A TV guide tells you when the shows you care about are happening on TV. Wouldn’t you like to know when the moments you care about are happening on the web in realtime? I’m betting many of you would, or will soon enough, since TV as we know it won’t be around much longer.


The New Soonfeed will be a hub for the online moments you care about. A place where you can discover and get alerts to scheduled live streams and radio, live tweets and chats, hangouts and webinars, online launches and sales… any live happening online you wouldn’t want to miss.


Happenings online are like TV shows for the 21st century.


So now you’re thinking: that’s all fine and dandy, but I didn’t use the Old Soonfeed. What makes you think I’ll use the New Soonfeed?

Thanks for asking.


The Old Soonfeed was a B2C media site with minimal features, maximum friction and a trickle of content. It had no business plan, no funding and no core target group. It was a proof of concept where I could experiment, fail and learn without investors frowning over my shoulder.


The New Soonfeed will funnel what we’ve learnt over the past couple of years into B2B solutions for online event planners, community managers, content marketers, news media and other realtime communicators. We’re kicking off with a soonfeed widget–a timeline of what’s happening online soon–which publishers can customise and embed on any website. They can then announce and build communities around happenings online beforetime, so the story starts early and arcs during the happening itself.


Publishers that maintain their own soonfeed of happenings around a topic or hashtag can even monetise the soonfeed by allowing other publishers to embed it, thereby adding value to a blog, website or media network.



Here’s how the Soonfeed widget might look on your website. The headlines are hypothetical, mostly.


Connecting audiences to key moments online


If you’d like to try out the soonfeed widget, or if you’re just curious about this journey of ours, we’d love to hear from you. Join us on Twitter, Facebook, Google+ and right here on the happeningo blog.


Thanks so much for your support, and I’ll see you where it’s happening online.


Richard Medic
Founder at
Chief of Happenings at Soonfeed

PS: if you’re wondering about the title of this post, I have a thing for snowclones.