The simple way to kill fake news
"Twitter is a wonderful thing for me," said Donald Trump the other day, "because I get the word out." And not only that. The US...
Father of Europe marks 130th birthday with 2nd ever tweet chat
Last year we convinced Robert Schuman, the "Father of Europe" who's been dead for over 50 years, to answer your questions in a...
How to milk a rubbernecker into a CNN witness
I walk past Maelbeek metro station every morning. I was nearby when a terrorist blew it up, along with himself and 20 others,...
The 10 Greatest Happenings Online of 2015
This isn't a list of the most viewed, talked about or influential happenings on the web this year. It's a compilation of the...
How to host a tweet chat when you’ve been dead for 52 years
Can a Twitter chat with the late "Father of Europe", Robert Schuman, engage more eurotweeps than a live chat with a European commissioner who isn't dead? [UPDATE JUNE 2018: We're doing...
The guru ninjas doubled your traffic with social media. Now triple it.
You may have seen this first graphic in a Kissmetrics blog post last year. Or a similar one in this Buffer post last month. It's been...
How to host a live chat without the trolls, spam and negativity
Worried about trolls, spam or negative sentiment corrupting your live chat? Stop sweating and start scripting a "happening" online. This month we created a happening online...
What if Gavrilo Princip had set off a balloon instead of WWI?
I was in Sarajevo today to rewrite history with a balloon. I'd dreamt about the happening last week. The dream featured a big...
The 10 Greatest Happenings Online of 2013
What propels a live happening online into greatness? Buzz, impact, legacy? Yes, if this were a list of the most talked about, viewed or...
How to create happenings on Twitter
I was kindly invited to speak at the Brussels Twitter Festival. Here’s some of what I talked about, and some of what I didn’t. If...